Meet the Team
Get to know the team pushing fresh, clean hydration into the heart of extreme sports.
JEREMY MURPHY
FOUNDER & CEO
Jeremy is a United States Air Force Officer and graduate of the U.S. Air Force Academy, bringing proven operational expertise, disciplined leadership, and strategic vision to every mission he takes on. His career in the Air Force has honed his ability to lead teams under pressure, manage complex operations, and adapt with resilience in rapidly changing environments.
Now, Jeremy is channeling that same commitment and focus into Flo State. With a foundation in military precision and a passion for innovation, he combines discipline, resilience, and vision to drive growth, build communities, and create products that stand apart.
Dave Hastilow
BRAND & OPERATIONS MANAGER
Dave has spent over 20 years building Cabrinha into one of the most recognized global brands in action sports, distributed across 70+ countries. He has overseen end-to-end product development, from manufacturing and quality control to global product launches and international distribution.
With a proven track record in brand positioning, marketing strategy, and production management, Dave brings the expertise to scale both product and brand, experience he now channels into Flo State.
Carli Cast
DIRECTOR OF SALES & MARKETING
Carli is a dynamic and highly motivated sales and marketing professional with experience across the sports, legal, and entertainment industries. In college, she interned for Barstool Sports, where her live gameday coverage and viral social campaigns grew the audience by over 1,000%.
Carli went on to excel in B2B sales and marketing at Paycor, representing the company at national conferences and consistently exceeding growth goals. Today, she works as a freelance social media marketer and continues her partnership with Barstool Sports. She has developed viral campaigns reaching over 3M impressions and 62K engagements, launched partnership and sponsorship programs, and helped brands grow their visibility through both digital and in-person marketing. Now, she brings that same energy, creativity, and drive to her role as Director of Sales & Marketing at Flo State.
Aaron Maynez
CREATIVE DIRECTOR
Aaron Maynez is a creative design professional with vast experience in sports & branding design. He is a first generation military veteran, and first-generation college graduate. While serving in the United States Army, Aaron became an Engineer Sergeant, Paratrooper and graduated from the prestigious United States Army Ranger Course.
Upon his honorary discharge from the Army, Aaron ventured into the design world and through his studies became enamored with graphic design. Since then, Aaron has been a part of Kroenke Sports & Entertainment, designing content for the Denver Nuggets & Colorado Avalanche. Today, Aaron continues to introduce strategic design and innovative solutions in his new role with Flo State.